The Body Shop Activist



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What we believe


We believe that testing cosmetics on animals is unethical, unnecessary and should be banned.


We do not test our cosmetic products or ingredients on animals, nor do we commission others to do so. We never have and we never will.


We are among the few companies who comply with the stringent requirements of the internationally recognised Humane Cosmetics Standard.


All our products are 100% suitable for vegetarians.


L'Oreal has made it absolutely clear that The Body Shop’s values and policies will remain unchanged. Our Against Animal Testing Policy continues to be applied rigorously across our product range.  We do not test our products or ingredients on animals, nor do we intend to.


More: Animal Testing Principals & Policy


Campaign History

1986 - Supported and promoted Greenpeace campaign to Save the Whales & Save endangered species.

1990 - Launched the first in a series of Against Animal Testing public awareness raising campaigns.

1994 - Collected 25,000 signatures in support of the Great Southern Ocean Whale Sanctuary.

1994 - Held a Tiger Trust Fundraising Project to help save the Siberian Tiger.

1994 - Collected over 3,000,000 signatures (worldwide) demanding effective enforcement of the rules created by the Convention on the International Trade in Endangered Species (CITES) designed to protect endangered species.

1995 - First cosmetic company to have our Against Animal Testing supplier monitoring systems independently audited and successfully certified against the ISO 9002 quality assurance standard.

1996 - Presented the European Union with the largest petition against animal testing in history - signed by over four million people calling on the European Union to honour a commitment to stop the sale of animal tested cosmetic products.

1996 - First international cosmetic company approved under the Humane Cosmetics Standard operated by many of the world's leading animal protection groups.

1998 - Petitioned the government to support the Southern Ocean Whale Sanctuary.

1999 - Campaigned the government to ban the practice of battery hen farming.

2000 - Awareness campaign over the Easter period, encouraging customers to purchase ethical and non-animal tested products.

2005 - Awarded first place in the cosmetics category for Achieving Higher Standards of Animal Welfare by the Royal Society for the Protection of Animals.

2006 - PETA Europe (People for the Ethical Treatments of Animals) awarded us Best Cruelty-free Cosmetics.

2007 - All new products now 100% vegetarian

2008 - Partnered with WSPA (World Society for the Protection of Animals).  120,000 customers signed a petition in support of the Universal Declaration of Animal Welfare.

2009 - Miracle Treatment Campaign.  20,000 people pledged to help WSPA protect the endangered orang-utans in Borneo

What you can do
  • Choose brands that aren’t tested on animals
  • Choose free-range eggs and meat products (or go vegetarian!)
  • Encourage your supermarket manager to stock humane alternatives
  • Don’t buy fur or other clothing made from animals
  • Ask your school / university /workplace to adopt humane education techniques or work practices
Links

Australian Association for Humane Research
Animals Australia
Go Cruelty Free
Humane Cosmetics Standard
People for the Ethical Treatment of Animals (PETA)
RSPCA
World Society for the Protection of Animals (WSPA)
World Wildlife Fund (WWF)


*** Read the latest posts on our blog about animal rights  ***