The World Bio-Bridges Mission | The Body Shop®

THE WORLD BIO-BRIDGES MISSION

HELP US SAVE THE FORESTS

“Wild animals need Bio-Bridges…there are never enough!” Bill Oddie OBE, Ambassador of World Land Trus

Building on the success of our groundbreaking Bio-Bridges habitat conservation project, we are launching our new corporate philanthropy programme, The World Bio-Bridges Mission (Sustaining a Better World), which aims to build an additional ten Bio-Bridges by 2020.

The World Bio-Bridges Mission is dedicated to funding projects that extend and expand the innovative Bio-Bridges conservation initiative, connecting areas of rich biodiversity that are under threat to protect some of the world’s most endangered animals. The World Bio-Bridges Mission has been established to build on the hugely successful launch of Bio-Bridges in Summer 2016, which pioneered projects in Vietnam, Malaysia and Indonesia, engaging millions of customers to do their bit in helping threatened orang-utans, tigers, and monkeys.

Bio-Bridges protect and regenerate corridors between healthy rainforest, linking isolated and endangered animals and plant species, which allow them to thrive and breed again. Biodiversity loss is one of the earth’s biggest challenges today and habitat fragmentation is a key driver of biodiversity loss. The World Bio-Bridges Mission is focussed on addressing these issues and sharing these principles with our customers.

Our ambition for the World Bio-Bridges Mission is to develop programmes across the world and, using the knowledge, expertise and influence of The Body Shop, join with other stakeholders and expand the impact of the programmes we support. The World Bio-Bridges Mission funding will vary in terms of location, conservation partner, habitat and region. The philosophy of the programme is closely aligned with the Future Fit Business Benchmark, a framework which helps drive businesses towards true sustainability, and serves as the basis of The Body Shop’s approach to corporate responsibility. All projects will be community focused, and will provide long-term community support and development alongside environment protection and legacy.

The World Bio-Bridges Mission will also create opportunities for The Body Shop to identify potential new natural ingredients from these areas for our products, creating a sustainable sourcing pipeline. This will help to provide communities with alternative and sustainable income opportunities.

The World Bio-Bridges Mission is managed by The Body Shop International plc. and overseen by the World Bio-Bridges Mission Advisory Team with 13 internal and external representatives who will manage funding allocation.

The programme is managed according to the programme Terms of Reference. Every penny we raise directly funds partners that build Bio-Bridges. By connecting our corporate philanthropy, we are able to use the Advisory Team’s combined knowledge and experience to build new Bio-Bridges and exceed our ambitious Enrich Not Exploit™ target of protecting and regenerating 75 million square metres of habitat by 2020, helping communities to live more sustainably.

“Bio-Bridges!? What, like the one they were going to build over the Thames? No, much more useful than that, and a little more remote. Wild animals need to swing and leap freely through the trees and not be restricted to what few diminishing patches of wild habitat are left. What do they need to be able to cross safely from one patch to another? Bio-Bridges. There are never enough!”

- Bill Oddie OBE, Broadcaster and Ambassador for World Land Trust The Body Shop’s partner for several Bio-Bridges projects

The World Bio-Bridges Mission will engage the passion of consumers in raising funds and awareness with the sale of special edition products at The Body Shop, which customers can look out for now, starting with the Amazonian Saviour™ Multi-Purpose Balm. Additional in-store and online promotions will occur each year.

The World Bio-Bridges Mission will thrive by working in partnership with registered NGOs and charitable organisations around the world.

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