INGREDIENTS FROM RENEWABLE NATURAL ORIGIN
We measure our ingredients of natural origin, which is any ingredient which comes from plant matter derived from physical, fermentation and other low impact processing methods.
Measuring the renewable natural origin content of a formula starts with the classification of each of the ingredients used.
An ingredient is defined as either natural, natural origin raw material or synthetic.
The ingredient is assessed by taking into account both the origin of the starting materials and the level of processing that ingredients undergo.
To calculate the percentage natural origin content of a formula, the amount of natural or natural origin raw material is summed together. This amount is divided by the percentage of the formula, excluding water, to give an overall formula percentage.
Our aim is to increase the levels of ingredients from natural origin.