Eyes are the windows to the soul. It’s a timeless saying that holds more than an element of truth. Eyes reveal the story of your life and highlight the beautifully unique aspects that make you who you are. An instant indicator of your true self, your eyes express an expansive range of emotions from happiness and joy to sadness and distraction – all in a single glance.

Reduce Puffiness

One of our most popular products for men and women, the Elderflower Unperfumed Eye Gel is an elderflower-enriched gel that cools the skin to specifically target tired and puffy eyes. It’s a simple, unscented favourite that is a perfect partner for all skin types – even sensitive!


Too often the precious eye area is the first to show signs of ageing and deserves a bit more care. To help counteract this, we developed a deeply nourishing yet incredibly lightweight formula that gives new life to your eyes. By infusing three precious seed oils into an ultra-light and airy smoothing texture, it's the perfect solution to revitalise the eye contour and visibly reduce signs of ageing.


Uncover the secret to younger-looking eyes with Drops of YouthTM Eye Concentrate. This magical formula featuring Edelweiss plant stem cells helps to refresh the eye contour area and minimise the appearance of fine lines, bags, and look of fatigue.


The best start to any eye look: our first eye blur that instantly perfects the appearance of the eye area. Instablur™ eye can be used alone to smooth and conceal imperfections and create a natural look, or under eyeshadow as a primer to enhance and prolong wear.

Add Drama

Our Down To Earth eye shadow palette and quads contain naturally beautiful blendable shades that will not crease or crumble. Just 100% vegan make-up, with no added parabens, no mineral oil, no petrolatum and no carmine - they’re even suitable for sensitive eyes!

Hold the Line

Eyeliner is a perfect way to make your eyes stand out. Perfect for creating a smoky eye look, a smart, easy-grip pack ensures mistake-free application every time. This super flexible liner is suitable for lining above and below the eyes, as well as on the water line – so you can personalise your liner to suit your individual eye shape and style.


Complete your look with fluttering lashes! Our classic Super Volume Mascara gives lashings of volume, intense colour and coats without clumping. The sensitive formula is suitable for contact-lens wearers, and is capable of generating the appearance of voluminous lashes without irritating sensitive eyes.

Get WOW Brows

OK, perfectly symmetrical might be a bit unrealistic… but our Brow and Liner kit contains everything you need to create close-to-perfect brows. The double ended brush provides extra precision to line and fill your brows, and each kit contains two blendable shades to ensure the closest possible match to your preferred colour.

Gentle Remover

Your precious eye area deserves an extra dose of special care. Our Camomile Gentle Eye Make-up Remover gently melts away make-up within seconds, while also conditioning the skin. It’s suitable for sensitive skin and contact lens wearers.